OUGD501 - Study Task 4 & 5 - Planning & Structuring an Essay

My question:

Is it possible for a logo to be timeless?

Which Academic Sources will you reference?

- Klein, N. (2000) 'No Logo'. London: Flamingo.

- Wang, S. (2011) 'Big Brand Theory'. Berkeley, CA: Gingko Press.

- Olins, W. (2004) 'On Brand'. London: Thames & Hudson.

- Hetherington, K. (2008) 'Capitalism's Eye: Cultural spaces of commodity'. London: Routledge. p.25-50

- Gobé, M. (2001) 'Emotional Branding'. New York: Allworth Press.

- Bierut, M. (2015) 'How to'. New York: Harper Collins.
- Bass, J, Kirkham, P, and Bass, S. (2011) 'Saul Bass'. London: Laurence King.

What Graphic Design will you analyse?

Logo designs by:

• Saul Bass 
• Massimo Vignelli
• Michael Beirut 

Essay Map:

INTRODUCTION 
- Introducing what I will outline in the essay
- Why am I exploring logo design
- What I may learn or what my aim for the essay is

PARAGRAPH 1
- History of logo design
- How did it become a global phenomenon

PARAGRAPH 2 
- What affect do logos have on people - a friendly face to a brand?

PARAGRAPH 3 
- Compare logo theories of a couple of designers e.g. Vignelli vs Bierut vs Bass
- Does modernism values = timelessness?
- Logo recognition

PARAGRAPH 4
- Should a logo be changed that is already effective to suit a trend?
- Explore trends in logos

CASE STUDY/IMAGE ANALYSIS
- Logos then vs now
- Modernism vs Trends
CONCLUSION
- Can logos be timeless? Support this with theories and quotes

Peer Feedback – How could this Essay Map be refined / developed?

• Question has been refined further to be more specific and will now be good to explore in detail. Interesting question.
• Lots of sources
• Relevant to your practice.