OUGD501 - Study Task 3 - Establishing a Research Question

I want to focus on the theme of Branding or Identity Design. I'm interested in specialising in this in my own practice so I thought that it would be interesting to research further into the dynamics of it.

I was thinking of something along the lines of the following questions:

- How far does branding go to sell a product?

- Is good branding needed for a successful company?

Which Of The Module Resources Does This Question Relate To?
- Devereux, E. 2014 "Understanding the media"
- Packard, V. (1981) The Hidden Persuaders. Harmondworth: Penguin Books
- Poynor, R. (2003) No More Rules. London: Lawrence King

Which Academic Sources Are Available On The Topic?

Here are a few books that I may research further into for this essay:
- Klein, N. (2000) 'No Logo'. London: Flamingo.

- Wang, S. (2011) 'Big Brand Theory'. Berkeley, CA: Gingko Press.

- Olins, W. (2004) 'On Brand'. London: Thames & Hudson.

- Hetherington, K. (2008) 'Capitalism's Eye: Cultural spaces of commodity'. London: Routledge. p.25-50

- Gobé, M. (2001) 'Emotional Branding'. New York: Allworth Press.

- Bierut, M. (2015) 'How to'. New York: Harper Collins.


How Could The Research Question Be Investigated Through Practice?

The response would most likely be a piece of branding in response to whether branding affects the perception of a company. Perhaps I could rebrand a good product that doesn't have successful branding already.