Monday 26 October 2015

OUGD501 - Study Task 2 - Parody and Pastiche

After reading the texts I wasn't sure what the exact definitions were of both parody and pastiche were so before going any further I looked up the dictionary definitions. 

Parody:

an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

Pastiche:

an artistic work in a style that imitates that of another work, artist, or period.


What is parody/pastiche according to each author?
In Hutcheon's text she seems to consider that parody and pastiche are the same thing. "Parody—often called ironic quotation, pastiche, appropriation, or intertextuality—is usually considered central to postmodernism, both by its detractors and its defenders" here she suggests that pastiche is simply a synonym to parody.
On the other hand, in Jameson's text he seems to believe that pastiche has indeed replaced parody completely. He writes:  "Pastiche is, like parody, the imitation of a peculiar or unique, idiosyncratic style, the wearing of a linguistic mask, speech in a dead language. But it is a neutral practice of such mimicry, without any of parody's ulterior motives, amputated of the satiric impulse, devoid of laughter" here you can clearly see that he does not believe in either parody or pastiche as a literate term. But he suggests that pastiche does not contain any of the things that parody does therefore he seems to suggest that it is pointless. 


How does parody/pastiche relate to postmodernism?
Parody and Pastiche both take examples from the past and present them in a new way. In Jameson's text he suggests that post modern designs using parody/pastiche 'cannabalize' the designs that they take inspiration from: "randomly and without principle but with gusto cannibalizes all the architectural styles of the past and combines them in overstimulating ensembles". Hutcheons states in her essay that "Postmodernism is both academic and popular, élitist and accessible" suggesting that everyone has access to old materials to pastiche from.

How does Jameson's tone-of-voice compare Hutcheon's?
Jameson's tone of voice feels a lot more like an argument than a rational essay. His tone of voice is aggressive and arrogant suggesting that he believes he is right about everything. 
Where as Hutcheon's seems more rational and thought out, written in a more academic style. She makes no reference of Jameson unlike when he almost picks on her in his essay. 

How do these concepts relate to graphic design/visual communication?
The concepts raised in the two texts show us that nothing can really be original as most design has been achieved already, it is pretty impossible to create a design without accidentally pastiching someone else's through looking for inspiration. 

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