OUGD401 - Consumption of brands

After reading a bit of "Bonfire of the Brands" I decided to research on it further and found their website called "Brand-aid". It is basically anti brands and encourages you to be too. 

There is a video named "The Good Consumer" which outlines how to be the perfect consumer, which highlights how wrong this ethic really can be. It is sort of like a instructional video on how to live, it feels like it is from some dystopian future where consuming is all you can do. 

I have also been reading Bonfire of the Brands by Neil Boorman. He burnt all of his branded possessions which added up to £21, 345. He then tried to avoid branding completely for the months that followed.