In this session we learnt about different methods to collect some primary research and their respective pros and cons. For the task we were asked to consider whether any primary research methods could be used for our essays. First, I need to think about what I want to find out for the essay.
One of the main things that interests me is how logo exposure affects peoples views on them. The more exposure a logo has the less it is visually read, and it just becomes a familiar icon. I want to see if people can analyse a logo and see if saturation makes something appear timeless.
I had already thought about doing some primary research, especially for my design piece. I was thinking of compiling a portfolio of classic logo designs vs their modernist equivalents to compare and contrast what timelessness actually means. For the actual essay itself I could show logos in a survey and see what makes the classic logos appeal to people. I would avoid asking designers because I feel like they would have some bias towards some of the logo designs. However I am not sure whether using primary research for the essay would be necessary. I feel it would confuse the argument about modernism vs saturation.
After consulting with Simon he said that I should look at what kind of visual cultures would describe a particular era e.g. That 70s show with the bubble serif font. Would people notice this and be able to place it in a time period? I find this quite interesting and I may try it for the design work to see if I can create a logo that couldn't be placed on a timeline.
Showing posts with label study task 6. Show all posts
Showing posts with label study task 6. Show all posts
Monday, 30 November 2015
Wednesday, 11 March 2015
OUGD401 - Study Task 5 - How to write correctly
Dissertation 1 - Should good Typography be invisible? by William Skane-Davis 2011-2012
Written Communication
The tone of voice of this essay I feel is sort of like my writing style. It isn't too academic as not a lot of terminology has been used to get across his point, yet he backs up all of his points with evidence from relevant sources. The structure of the writing itself is in chronological order - it seems to follow the history of his subject before coming to some case studies to back up his point. I think that this structure works well and is a very logical way of laying things out.
Structure
There is a well structured contents page with the start and end page numbers of each section that he has written about. The essay itself is split up into an Introduction, chapters and a conclusion. Also he has separated the images and illustration used as references within the essay separately from the text and referenced them there. Also for his primary research an appendix has been used showing the interviews that he conducted via email in their entirety.
Dissertation 2 - How has Postmodern Theory informed Graphic Design practices and aesthetics? by Emma Johnson 2013-2014
Written Communication
The tone in this essay is very academic indeed, the vocabulary used is very advanced and she has used new words to describe similar things where necessary. I feel like even though as a bound dissertation it is a lot shorter than the others, this essay feels like it would have got a higher mark due to the quality of written communication. Additionally I feel like within the essay she has taken different theorists opinions to back up her points rather than from just one book. This provides good triangulation and means that her points are well justified.
Structure
With this essay there are no page numbers so I feel that it is not as well structured as the other essays that I have looked at. The contents page feels bare with no page numbers and it looks sort of rushed. Perhaps this person focused on the writing of the dissertation and not the structure. Moreover the essay is split into themes or subjects rather than chapters like with the other texts that I looked at. Also no imagery has been used within this essay, suggesting that she only studied written texts rather than using online resources. There was a survey conducted yet it doesn't seem to be referenced in an appendix so we do not know the full extent of the answers to her survey.
Dissertation 3 - Is print still relevant within the Digital Age? by Nathan Bolton 2014-2014
Written Communication
I feel like the style of writing and the tone of voice within this essay isn't very academic but it still gets the point across well. The writing has a sort of personal touch to it and you can clearly see that the writer is passionate about his subject matter. He also conducted a very in depth interview with some leading design studios and publications like creative review. This shows that he has really pushed the boat out to get the information that he wanted.
Structure
Again the essay is split into chapters to make the dissertation easy to navigate with a contents page and page numbers included. Once again an appendix has been use for all the primary research and he has conducted an interview which is written in full in the back. What I really like about this essay is how structured the bibliography is - it is split into books, websites, interviews, articles and podcasts showing the broad range of research that he has done. It is really good that he has included such a wide range of sources and I think that this probably helped a lot when writing about his subject to get down his point of view and support it with others.
Written Communication
The tone of voice of this essay I feel is sort of like my writing style. It isn't too academic as not a lot of terminology has been used to get across his point, yet he backs up all of his points with evidence from relevant sources. The structure of the writing itself is in chronological order - it seems to follow the history of his subject before coming to some case studies to back up his point. I think that this structure works well and is a very logical way of laying things out.
Structure
There is a well structured contents page with the start and end page numbers of each section that he has written about. The essay itself is split up into an Introduction, chapters and a conclusion. Also he has separated the images and illustration used as references within the essay separately from the text and referenced them there. Also for his primary research an appendix has been used showing the interviews that he conducted via email in their entirety.
Dissertation 2 - How has Postmodern Theory informed Graphic Design practices and aesthetics? by Emma Johnson 2013-2014
Written Communication
The tone in this essay is very academic indeed, the vocabulary used is very advanced and she has used new words to describe similar things where necessary. I feel like even though as a bound dissertation it is a lot shorter than the others, this essay feels like it would have got a higher mark due to the quality of written communication. Additionally I feel like within the essay she has taken different theorists opinions to back up her points rather than from just one book. This provides good triangulation and means that her points are well justified.
Structure
With this essay there are no page numbers so I feel that it is not as well structured as the other essays that I have looked at. The contents page feels bare with no page numbers and it looks sort of rushed. Perhaps this person focused on the writing of the dissertation and not the structure. Moreover the essay is split into themes or subjects rather than chapters like with the other texts that I looked at. Also no imagery has been used within this essay, suggesting that she only studied written texts rather than using online resources. There was a survey conducted yet it doesn't seem to be referenced in an appendix so we do not know the full extent of the answers to her survey.
Dissertation 3 - Is print still relevant within the Digital Age? by Nathan Bolton 2014-2014
Written Communication
I feel like the style of writing and the tone of voice within this essay isn't very academic but it still gets the point across well. The writing has a sort of personal touch to it and you can clearly see that the writer is passionate about his subject matter. He also conducted a very in depth interview with some leading design studios and publications like creative review. This shows that he has really pushed the boat out to get the information that he wanted.
Structure
Again the essay is split into chapters to make the dissertation easy to navigate with a contents page and page numbers included. Once again an appendix has been use for all the primary research and he has conducted an interview which is written in full in the back. What I really like about this essay is how structured the bibliography is - it is split into books, websites, interviews, articles and podcasts showing the broad range of research that he has done. It is really good that he has included such a wide range of sources and I think that this probably helped a lot when writing about his subject to get down his point of view and support it with others.
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