OUGD501 - Practical - Design Boards

OUGD501 - Final Poster Designs

These are my final 4 posters showing off the campaign celebrating 125 years of Coca Cola. I am really happy with how professional these poster look especially when put into context. I feel like they represent Coca Cola’s values as well as showing the consumer that they indeed are a part in their success.

If I had more time on the practical I would have liked to do a more widespread campaign emphasising the logo. Like I mentioned before perhaps with some sort of motion graphics to further advertise the campaign. 

OUGD501 - Practical - Poster designs - Your Coca Cola

For the poster designs I wanted to keep them very classic to the brand of Coca Cola itself, keeping all of their signature colours. Perhaps even to make them look like they could have appeared in any time period within the last 50 years.

I started with some of the limited edition bottle designs that I had got some friends to design. Taking inspiration from previous Coca-Cola advertisements I went for a minimal gradient background with text and simple imagery over the top as to not add any excess ornamentation. Although I felt it to be a little too plain and not as inviting as I would like it to be.

I changed the font to be more friendly, by using a sans serif with wide open counters to invite the viewer in. I also made the product a lot bigger on the poster, so that it overlaps the logo a bit to show off the product rather than the logo. Also I thought I should add a feature to the bottle to show that it was limited edition and what it was celebrating. I added a small bit of extra information too to further advertise the cause of these designs. I feel that with the bigger bottle and change of type the over all aesthetic looks a lot more professional, though maybe not timeless.

After deciding on the general designs of the bottle posters I moved onto the can designs. I wanted to get both versions of the can design onto the poster as I felt that they were both relevant. However in this position that I placed them in they feel oddly placed. I think that they should probably be interacting with each other in some way to make the poster a lot more inviting. 

To make the poster look a lot more dynamic I changed the positioning of the cans and I feel like this has made the whole poster look a lot more visually pleasing as it give the eye somewhere to look towards

OUGD501 - Practical - Crit Scrawl Feedback

1. Do you think the designs are too simple? Why?
- I think they are simple but it works as that quality is better for logos.
- I like the simple designs, makes it bold
- Minimalistic that gives a strong connection to the handwriting, create a traditional aesthetic
- No because it works hand rendered element makes it more personal which works with "your coca cola"
- I think it works well, the typefaces makes it very personal but maybe stay with the use of red's and white considering the history of the brand.
- No I feel they work really well and stand out as they are different to the original design. 
- I think they need to be simple in order to show the different interpretations of the logo.
- No, don't over complicate, the idea/designs works as it is = simple

2. Should I keep to the 'traditional' Coca Cola colours? Or vary them to make them stand out from the previous packaging?
- It would be good to try variations even if they don't work.
- Yes as it is times and easily noticed
- I think use the traditional colours but change the design a lot.
- Could play around with some colours but the red and silver are familiar for customers and are timeless.
- Keep same traditional colours
- You could change colours as it would make it more engaging and interesting. 
- Changing the colours would take it completely away from the original brand and would end up looking like a cheap/fake copy.
- Yes and no, try others to see what happens - could go in flames or really work!

3. I plan on creating supporting advertising material e.g. gif for digital billboards and posters... Any suggestions on more things to create?
- Adverts for TV use
- Maybe a campaign or TV advert
- Vehicle livery, coke box?
- An app? New campaign? New bottle/can design? New concept/idea...
- TV advert, animations and bus stop/bus banners
- Possibly an advert
- Possibly experiment with a bolder font?
- Maybe show its use on social media
- Don't give yourself too much to do. Do a gif, the cans and a poster or something similar. 

OUGD401 - Practical Research Project - Revision of Practical Ideas

After having a critique for my initial ideas a lot of people said that having a neutral packaging was kind of pointless as it probably wouldn't sell due to it not having anything special about it to make people buy it. So I decided to come up with another idea that would represent my essay better, playing on consumers perception of quality. 

I looked again at my case study and decided that I should rebrand one of the chocolates that I used to represent what kind of reception it got. I was tempted to brand Lindt to look cheap and most people thought that this was the chocolate that tasted the least expensive. But I thought that this wouldn't be appropriate as I am trying to display that packaging can make people think that the product will taste better than it actually is due to the packaging alone. So I decided to go for one of the chocolates that scored highly and I chose Aldi's luxury brand Moser-Roth. I started researching the brand and found that it had quite an interesting heritage and it was it's own company before Aldi took it over in 2007. 


The History of Moser-Roth

The company was founded in 1841 by pastry chef Wilhelm Roth Jr. in Stuttgart. In 1876 Roth retired from the company and the small factory was taken over by Wilhelm Wagner and Kommerzienrat Sproesser. In 1881 the company moved to larger premises.

In 1896 Moser merged with its Stuttgart competitor E. O. Moser & Cie, which had been founded in 1846 by master confectioner Eduard Otto Moser (1818–78).

The brand name Moser-Roth was registered in 1902. Moser-Roth was the largest chocolate factory in Stuttgart in the 20th century, around 1910 employing as many as 550 people. Other chocolate companies in Stuttgart at the time included Eszet, Haller, Waldbaur, Schoko-Buck, Friedel and Ritter, of which only the last is still in existence.

Early in 1942, the company was shut down for political reasons by the German government. In September 1944, the entire factory burned down in an air raid.

Karl Haller of Stuttgart acquired the Moser-Roth brand name in 1947 and in 1948 resumed production in the Obertürkheim section of the city. After his death the Haller company was acquired byMelitta; chocolate production continued until 1967, after which the Moser-Roth brand name passed through various owners, being finally sold to Storck. Since June 2007 Storck has produced chocolate for Aldi at Moser-Roth GmbH, located in the Berlin borough of Reinickendorf. Moser-Roth is Aldi's premium brand of chocolate; it received an award from the German Agricultural Society in 2007.

THE CURRENT PACKAGING

The current packaging is created to appeal to people who shop at Aldi therefore it is made to look sort of expensive and luxurious, but not too much to put people off. I want to recreate this packaging so that it looks how people thought it tasted - like a really expensive chocolate. But I also want to produce this by using cheap methods, so it could still be produced cheaply and be able to be sold for the same price, it would just look better and hopefully reflect how people tasted it in my case study.

I went back to the drawing board and decided to sketch some ideas rather than go straight to digital this time. I was stuck between using a script typeface or a serif one to represent the quality of the product. By the side I also played around with monogram logo ideas however I realised that the combination of M and R made mister and would probably be read wrong  and not as a chocolate brand. 

The back of the packaging design I feel is very cluttered and I particularly don’t like the bar code going across the whole of the back.