We had to create a mind map that had all we could think of about consumerism. We then shared our ideas with other people doing the same question. I learned that things like "2 for 1" offers are often just tactics for companies to make you buy more. Also I learnt that consumerism is used to refer to overconsumption of goods that consumers don't need.
HYPOTHESIS
Though the relationship between consumers and branding is a very close one. Without branding most companies would struggle to sell enough. However, I believe that there are many other factors involved in the relationship between brands and consumers. One of the main factors that increases consumption is obsolescence, whether it be planned or just due to technology. Also, novelty and technological advancement plays a huge factor in what consumers buy, for example if a individual had a computer, it would become obsolete very quickly due to better technology being invented. This urge to consume in our society is unhealthy and it could be costing the planet as well as ourselves.
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