OUGD501 - Practical - Final Crit

After coming back from Berlin, I didn't find any advertisements what-so-ever while traversing the city. I found that unlike in the UK, Berlin didn't have many billboards, posters or even advertising screens. The only place I saw any advertisements was in the train stations and even there it was very minimal and more localised rather than big brands. This shows that this saturation of logos might not be as much down to advertising than I thought but more to do with the product itself. While they still had some of the brands that I researched as being "timeless" such as McDonalds and Apple, there didn't seem to be as many.

So because of this and the lack of photographs that I have got for my publication I decided to take a different approach. I would play on this saturation and ubiquity of logos as a positive thing for the companies rather than portraying it in a voyeur type way. So I made some sheets for my peers to fill in to see if they could draw some of the different "timeless" logos from memory, and how close they could get.

I went to the critique with these ideas and asked whether using these drawn logos in some sort of ad campaign would work in proving the saturation of logos is what makes them successful/timeless. My peers did agree that it was a good idea but suggested that I just stick to the brands that are more global such as Apple, McDonalds, Nike and Coca Cola. Also one of my peers suggested that I could use these hand drawn logos as limited edition things for these companies. I really like this idea because I am really interested in packaging design and I wish that I had done my essay on this instead of logos. So to be able to apply these logos to packaging for me would be ideal.

OUGD501 - Study Task 8 - Evaluating CoP Practical Work

My initial idea was to explore logo and branding design within the context of timeless design if it was possible. However as I progressed in researching my practical project I found that it would be unfeasible due to lack of content. So I have had to change my idea completely and I feel that my aims have changed because of this too. So at the moment I am a bit behind in terms of the design of the practical piece.

However I wanted to get peoples interpretations/memory of the Coca Cola logo as I feel like this is a logo that almost everyone can recognise and is very common in our society. This is to prove the ubiquity of logos in our society so much that they are ingrained into our minds. By using these logos I thought I could create some personalised limited edition bottle or can designs to celebrate an anniversary.

At the moment I don't have much in terms of physical design work but I can evaluate my idea. Though it isn't the obvious resolution for an essay about logo design, I feel that it works in terms of showing how logos can indeed become timeless through saturation.