See below my paragraph I wrote after the triangulation session:
Some people would argue
that modernist principles create timeless design because ornamentation is what
truly shows age. This is true in some sense, as designs created with different
trends and styles instantly look aged when they become no longer fashionable. Adolf
Loos writes about the modernist architecture in his essay “Ornament and Crime”
suggesting that people who hold on to previous cultures are unsophisticated and
basically idiotic. “The form of an object should last, that is, we should find
it tolerable as long as the object itself lasts” (Loos, 1908). This quote suggests that the form of objects
should last as long as the object itself lasts. This could be applied to the
design of something – the design should last as long as what it has been made
for still exists. Loos theory implies that a companies logo should not change
from the day it was created and even outlast the company itself, otherwise
there would be no point of using a logo at all. Massimo Vignelli shows similar
views to Loos in his manifesto:
“We like the use of primary shapes and primary
colors because their formal values are timeless. We like a typography that
transcends subjectivity and searches for objective values, a typography that is
beyond times - that doesn’t follow trends, that reflects its content in an
appropriate manner … We like Design that is clear, simple and enduring. And
that is what timelessness means in Design.” (Vignelli, 2007)
